Delete Blood Cancer

Optimizing this above-the-fold area to make the most of the screen real estate had the biggest impact of all the things I tested. Switching my opt-in box from the sidebar on the right to the header area just below my logo and navigation was a

HUGE bump in visitor-to-leads conversion. Just moving our same opt-in offer from the sidebar to the header I went from 2 percent of visitors becoming subscribers to 5 percent.

Client
DKMS
Date
February 16, 2013
Services
Talent Acquisition Strategy, Partnership Development, Business Development, Marketing Strategy, Proposals, MOU's
Website
Our Role
Sr. Consultant - Director of College Relations

How is your Talent Acquisition working for you? We help organizations maximize their human capital strategy!