Jonathan Street Collaborative

kevin russ l.l.c. helps design community's first neighborhood plan

Optimizing this above-the-fold area to make the most of the screen real estate had the biggest impact of all the things I tested. Switching my opt-in box from the sidebar on the right to the header area just below my logo and navigation was a

HUGE bump in visitor-to-leads conversion. Just moving our same opt-in offer from the sidebar to the header I went from 2 percent of visitors becoming subscribers to 5 percent.

Client
Jonathan Street Collaborative
Date
May 23, 2012
Services
Needs Assessment, Organizational Assessment, Community Organizing, Community Building, Strategic Planning, Marketing Strategy, Program Development, Website Design
Our Role
Sr. Consultant

Is your neighborhood in need of a makeover? We can help!