New Bethel Baptist Church

kevin russ l.l.c helps expand ministry and leadership training

Optimizing this above-the-fold area to make the most of the screen real estate had the biggest impact of all the things I tested. Switching my opt-in box from the sidebar on the right to the header area just below my logo and navigation was a

HUGE bump in visitor-to-leads conversion. Just moving our same opt-in offer from the sidebar to the header I went from 2 percent of visitors becoming subscribers to 5 percent.

New Bethel Missionary Baptiist CHurch
August 17, 2008
Ministry Transformation, Executive Coaching, Board Development, Program Development, Marketing & PR
Our Role
Sr. Consultant

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