United Community Corporation

kevin russ l.l.c. helps ucc ramp-up for new era scalability

Optimizing this above-the-fold area to make the most of the screen real estate had the biggest impact of all the things I tested. Switching my opt-in box from the sidebar on the right to the header area just below my logo and navigation was a

HUGE bump in visitor-to-leads conversion. Just moving our same opt-in offer from the sidebar to the header I went from 2 percent of visitors becoming subscribers to 5 percent.

United Community Corporation
February 1, 2017
Board Governance Development, Marketing & Communications Development, Public Relations, Organisational Development, Website
Our Role
Senior Consultant

Is your board exceptional? Kevin Russ L.L.C. builds the leadership and effectiveness.