Fundraising and Development

Cape Verdean woman writing a check

Fundraising and Development

A fundraising strategy identifies the financial and other expectations of your institution and outlines the activities, time scales and resources that are needed to meet these expectations. It is a working document that evolves as circumstances change, but it typically takes a forward view of three to five years.

Having a well thought out strategy will help you to prioritize your projects and target your energy and resources effectively. It is also a useful tool for articulating your goals and activities to colleagues and other stakeholders to win their support and cooperation.

The process of developing a strategy brings into focus the strengths, weaknesses, opportunities and threats that are relevant to your fundraising ambitions.

Kevin Russ L.L.C. fundraising and development consultants help businesses assess their ability and readiness for fundraising, select a set of fundraising materials and tool, and design an appropriate landscape and provide sector-specific strategy tailored to each client’s unique needs.

An organizational assessment (OA) is a systematic process for obtaining valid information about the  performance of an organization and the factors that affect its fundraising ability.

The Fundraising Strategy Audit is a systematic method of gathering, analyzing and using information from various  sources to anization is to achieve a good fit with its environment and to maximize its fundraising opportunities.

A needs assessment (NA) is a systematic process for determining and addressing needs, or “gaps” between the current cfundraising and development conditions and desired conditions or “wants” to scale.

A Fundraising Feasibility Study is an assessment of the practicality of a proposed fundraising project or system with the  aims to study aim to objectively and rationally uncover the strengths and weaknesses of an existing proposed venture.

Prospect Research is a technique or strategy through which fundraisers, development teams, and nonprofits gather relevant information about potential donors. Research methods include prospect screening companies, prospect research consultants, and in-house researchers.

Fundraising Bench marking a systematic and continuous measurement process of continually comparing and measuring an organization’s fundraising processes against other organizations to gain information which will help the organization take action to
improve its performance.

Portfolio Analysis is a framework for assembling a portfolio of fundraising assets such that the expected return on investment is  is maximized for a given level of fundraising risk.

Survey Methods is a framework  conducting a detailed study of the fundraising market or geographical area to gather data on attitudes, impressions, opinions, satisfaction level, etc., by polling a section of the constituent population.

The Strategic Visioning process is a facilitated  planning method or process that seeks to get to the heart of creating a compelling, collaborative vision about where an organization is going, understanding its past, its current position, and future direction.

This allows us to specialize in all dimensions of trades and stocks, because we have a specialist within the team for every scenario.

We allow you to enter international waters without having to worry about making a mistake, as we use our international experience.

Strategic Planning is an organization’s process of defining its strategy, or direction, and making decision on allocating its resources to pursue this fundraising and development strategy.

We work with our clients and do a deep analysis of their business. We help prepare possible outcomes to different decisions.

Annual Giving is a fundraising strategy  or method with the purpose building a base of donors to support an organization’s operations from year to year.

Grants Management is a fundraising strategy or method with the practice completing an application process for funding provided by an institution such as a government department, corporation, foundation, or trust.


Planned giving is fundraising strategy or method sometimes with the practice donating planned gifts in the form of a will or trust and often granted once the individual has  passed away.

Corporate Sponsorship is a fundraising strategy or method of  obtaining support by a payment by a business to a nonprofit to further the nonprofit’s mission, that is generally recognized by the nonprofit with an acknowledgment that the business has supported the nonprofit’s activities, programs, or special event.

Major Gifts is a fundraising strategy or method strategically planned series of activities designed to establish and nurture a broad base or donor support that will make a significant and positive impact on your organization.

Brand Strategy is a fundraising strategy or method that encompasses specific, long-term marketing support for your organizations goals that are based on the characteristics of the target consumers  and the combined components of your company’s character that make it identifiable.

A Case Statement is a fundraising strategy or method to establish your organization’s communication case for support document, targeted to a particular audience to communicate the need, opportunity, and benefits to raise money.

Marketing Collateral is  a fundraising strategy or method to establish or position your brand by designing and disseminating  a collection of media, content, and information  communicating specific attributes of the positioning or targeting specific audiences to influence them to support your marketing and sales activities.

Digital Media is a fundraising strategy or method to establish your organization’s communication channels utilizing digitized content (text, graphics, audio, and video) that can be transmitted over the internet or computer networks.

Brand Messaging is  a fundraising strategy or method to establish or position your brand by expanding on specific attributes of the positioning or targeting specific audiences  to influence them, motivating the, and propelling them to consume your product.

Letter of Appeals is a fundraising strategy or method to establish  your organization’s communication by reaching out to your organization’s constituents to influence people or organizations to help you with your cause or mission.

Public Relations is fundraising strategy or methods to establish or position your organization by the practice of managing the spread of information an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.

Event Consulting is a fundraising strategy and method to establish a strategy, vision,  and implementation plan for your organizations event event through budget planning, audio/visual & lighting consultation, spatial planning, electrical consultation, technical support, music & entertainment selection, on-site supervision.

Event Marketing is a fundraising strategy and method to establish  your organizations event by implementing and executing event project the design/production of event literature, advertising, media buying, online marketing, event merchandising, web design & development.

Event Entertainment is a fundraising strategy and method to establish  your organizations event by researching, identifying, professional entertainment to headline your event.

Event Design is a fundraising strategy and method to establish a vision, strategy and plan for  your organizations event through nting and conceptualizing, visioning, and designing a well laid out event infrastructure and theme.

Event Speakers is a fundraising strategy and method to establish  your organizations event by researching, identifying, professional public speaking talent to headline your event.

Event Venue Management is a fundraising strategy and method to establish  your organizations event by managing  the activities, or duties related to operations of buildings including scheduling, booking, client relations, financial management, marketing, promotions, event coordination, administrative work, venue security, maintenance services and human resources.

This workshop provides a comprehensive overview of the foundations and principles that all arts fundraising and development staff need to know.  It is composed of seven modules that meet the real-world needs and challenges non-profit organizations face every day. This program includes case studies and projects for groups and individuals, making the learning experience both substantive and enjoyable. This intensive program offers a complete overview of the development function, featuring the most current information and techniques.

Learn how to successfully build and grow your leadership annual giving program to strengthen your institution’s donor pipeline. Even with a successful leadership annual giving program, you may need to reassess your giving levels, goals, and donor strategy. This course will provide participants with the background necessary to develop a competitive annual fundraising campaign.

Nonprofits and their corporate colleagues have a codependent relationship. As a nonprofit fundraiser, you know the value of individual donations and grants, but another source of income to consider is corporate sponsorships. Many nonprofits have effectively leveraged corporate sponsorships to increase revenue and develop relationships with well-heeled prospects. Corporations provide nonprofits with financial support, and in return, nonprofits provide corporations with positive PR and a boost in business. This course will provide participants with the background necessary to launch a successful corporate sponsorship program.

Developing effective grant writing skills are essential to acquire competitive funding from government agencies and private foundations. Writing a successful grant proposal is a blend of art and science. It requires basic know how, content knowledge, writing proficiency, strong research skills, creativity, organizational ability, patience, and a great deal of luck. This course will provide participants with the background necessary to develop a competitive funding proposal.

Special events are the most common fundraising device used by small nonprofit organizations. The limitless variety and flexibility of special events make them ideal for acquiring and retaining donor support. One or two special events each year can greatly assist organizations in building a broad base of individual donors, which allows the organization to increase its annual giving. A number of early nonprofit organizations used special event fundraising to raise needed financial support for their programs. This course will provide participants with the background necessary to develop a strong special events fundraising program.

Especially in today’s landscape where competition for grants and new donors is increasing while operating budgets are decreasing, nonprofits are wondering how to get more with less. One option may be implementing or improving an existing major gifts program. An interesting characteristic about major gifts programs is that many of the elements that can make it successful are often already in existence even before the program is created – such as passionate staff members, a worthwhile organizational mission, and untapped donor assets. This course will provide participants with the background necessary to establish a successful individual and major giving program.

transforming potential into extraordinary growth and success

We offer individualized, tailor-made solutions to complex questions and challenges. Our researched-based fundraising and development consulting, advisory and technical assistance strategies and methods promote long-term agency, institution, and organization growth and success. From identification to qualification to cultivation to solicitation to stewardship we are here for you from beginning to end.

Our experts can help you integrate our paradigm of fundraising and development consulting, advisory, technical assistance, and capacity building services into your agency’s, institution’s, or organization’s strategy  through services and solutions that include:

  • Fundraising and Development Assessment – A complete audit and review of your agency’s, institution’s, or organization’s strategy  fundraising values, interests, abilities, approach and philosophy to identify its unique strengths, areas in need to improvement, and to make recommendations for enhancement so that you can make an informed understanding of the gaps or needs that exist and their impacts.
  • Fundraising and Development Consultation and Advisory – An on/off-site partnership to hone in on and resolve some of your agency’s, institution’s, or organization’s  fundraising and development issues and challenges and to answer any questions or concerns related to integrating elements of  the KRI fundraising and development paradigm into your programmatic interventions.
  • Professional Development and Training – An on/off-site partnership providing customized fundraising and development training for your agency’s, institution’s, or organization’s program and strategy.
  • Supplementary Support – An on/off-site partnership providing your agency’s, institution’s, or organization’s  program and strategy with cutting-edge additional expertise to help fill critical career fundraising and development gaps and resources.
  • Development of a Fundraising and Development System – A customized fundraising and development system that enables you to train, self-consult, and evaluate your own program in a specialized milieu of solutions or service.

comprehensive, individualized, seamless, and multi-layered services

KRI offers you knowledge, expertise, strategies and skills that you stay on top of a rapidly changing fundraising and development environment. KRI offers a unique combination and blend of consulting, advisory, technical assistance, and training that will provide you with a toolbox and array of tools to help you engage new fundraising an development opportunities regardless of environment:


  • 4-year public and private college and university campuses
  • 2-year community and junior college campuses
  • Vocational schools and job training programs
  • Public and private elementary, middle, and high schools
  • Elementary, middle, and high schools
  • Nonprofit organizations
  • Governmental human service agencies
  • Faith-based and/or religious organizations
  • Corporate diversity and inclusion programs

delivering innovative, systematic solutions, and individualized dramatic results

Kevin Russ L.L.C. expertise spans over 75 -years of researched-based, practiced and proven, outcomes-driven, insight, intelligence, data and thought-leadership resulting in a consulting, advisory, technical assistance, and capacity building solutions that are comprehensive, intensive, systematic, seamless, and customized.

Kevin Russ L.L.C. clients have included agencies, corporations, institutions, and organizations that are experiencing challenges and issues with creating growth and sustainability. KRI has and continues to provide cutting-edge solutions and services to small, medium, and large-sized businesses across multiple sectors.

Kevin Russ L.L.C. works with innovative, forward thinking, and change agent individuals, agencies, corporations, institutions, and organizations to create cutting-edge insights and thought-leadership for fundraising and development to provide better opportunities agencies, institutions, and organizations to transform potential into success.

creating an environment for growth and excellence

KRI provides proven solutions for organizations, communities, neighborhoods, residents and professionals that span the entire fundraising and development cycle continuum. KRI consulting, advisory, technical assistance, and capacity building services help you:

  • Engage, involve, and inspire excellence 
  • Raise involvement numbers and percentages in development areas
  • Create comprehensive, strategies, and systems that drive change
  • Design focused programs and intervention that get results
  • Institute strong learning/living environments
  • Implement culturally appropriate, relevant, programs and learning experiences
  • Build sustainable relationships, partnerships, and networks for long-term success

kevin russ l.l.c. and fundraising and development by the #'s

what can we help you with?

To obtain detailed information about specific Kevin Russ L.L.C. fundraising and development services please complete the online needs assessment inquiry below. Or contact us at the Kevin Russ L.L.C. office nearest to you.

“Kevin’s work with AC2M has created a strong foundation for our fundraising success. He not only helped us build our first fundraising department he also helped us understand where to focus our efforts. He did a great job in helping us get our Board of Directors involved in fundraising.”

Theodore Bunchie
Chief Operating Officer, AC2M

Looking for some dynamic fundraising consultants to help you take your development strategy to the next level? We can help!